The Challenges
Well Drawn had a vision to take their hand drawn cards to the world, but the setup they had wasn't up to the task. Manual work like syncing stockists and moving orders was burning hours of time a day, time that belonged to the family. This wasn't just an internal issue; it was directly impacting potential sales across the world. During huge seasonal spikes like Valentine’s Day, the site would underperform, causing checkout errors and unreal levels of stress. They were stuck waiting on developers for every minor change, which kept them from from reaching their true potential.
Wasting hours every day
Losing sales opportunities
No freedom to update
Poor customer experience
